Hypebeast -
10 Jan 2016 00:55

The fast food chain is undoubtedly looking to modernize its identity, as evidenced by its futuristic restaurant concept dubbed "McDonald's Next" along with teaming up with YouTube star Casey Neistat. Thus, it's only natural that McDonald's looked to overhauling its packaging, which hasn't had a major redesign since 2013. The new branding incorporates clean, bold lettering on its carry-out bags, fountain beverage cups and sandwich boxes with the iconic golden arches front and center. Not only is ...
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